Shaadi.com x OYO? Anupam Mittal Proposes ‘Discount Code,’ Ritesh Agarwal Reacts

Shaadi.com x OYO? Anupam Mittal Proposes ‘Discount Code,’ Ritesh Agarwal Reacts

OYO has changed its rules in Meerut, making it illegal for unmarried couples to check into its partner hotels without proper documentation of their relationship. Online responses to this action have been divided, and Anupam Mittal, the creator of Shaadi.com, has added a hilarious spin to the discussion. Even for online reservations, couples are required to show legitimate documentation of their relationship at the time of check-in under the revised rules. Based on their evaluation of local societal norms, partner hotels are now free to reject such reservations.

Anupam Mittal’s Light-Hearted Reaction

As the news spread, Anupam Mittal tagged OYO founder Ritesh Agarwal on X, previously Twitter. He wrote: “The ‘OYO’ discount code is still valid on Shaadi.com. “Ritesh Agarwal, what say you?” In addition, Mittal proposed holding a lottery wherein couples who connected on Shaadi.com might win complimentary stays at OYO’s upscale establishments. With much enthusiasm, Ritesh Agarwal said, “Anupam Mittal, great proposal. Is there anything that promotes jeevansaathi? This was seen by many users as a playful reference to Mittal’s platform rival, Jeevansathi.com.

Public Reactions

X users praised the two founders’ lighthearted exchange as “The unexpected collab of the year.” One person joked, “It’s like they’re arranging marriages AND honeymoons now!” as comments poured in. “You both should launch a honeymoon package together,” said another.

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Civil Society Pressure and OYO’s Policy Shift

OYO changed its policy in response to growing criticism from Uttar Pradesh’s civil society organizations, especially those in Meerut, calling for action against unmarried couples lodging in hotels. With immediate effect, the business announced that partner hotels in Meerut had been directed to implement these new regulations. Moneycontrol.com indicates that OYO may expand this direction to further cities based on local input. “Civil society groups, particularly in Meerut, have provided OYO with feedback that calls for action on this issue,” the business said. Similar actions have also been requested by citizens of other cities. The updated policy has sparked new discussions about personal liberties and social standards, and many people are eager to see how OYO will handle this delicate subject going forward.