Reliance Consumer Products Unveils Collaboration with Sri Lanka’s Elephant House Beverage Brand

Reliance Consumer Products Unveils Collaboration with Sri Lanka’s Elephant House Beverage Brand

Reliance Consumer Products Limited (RCPL), the FMCG segment and a wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL), and Elephant House, a Sri Lankan company, today announced their collaboration to create, market, distribute, and sell beverages in India under the Elephant House brand. According to a press release from RCPL, this partnership will not only help the company expand its range of beverages, which already includes well-known brands like Campa, Sosyo, and Raskik, but it will also introduce remarkable new products and value propositions to Indian consumers. The largest listed corporation in Sri Lanka, John Keells Holdings PLC, owns Elephant House through its subsidiary, Ceylon Cold Stores PLC. It produces and markets a variety of drinks under the Elephant House brand, such as Necto, Cream Soda, EGB (Ginger Beer), Orange Barley, and Lemonade.

“Elephant House, which enjoys strong market credibility, is an iconic brand with deep-rooted heritage,” stated Ketan Mody, COO of Reliance Consumer Products Limited. This relationship will give our Indian consumers more options and value propositions through high-quality products, in addition to adding their beloved beverages to our expanding FMCG range. Reliance, which has been in charge of several well-known international brands in India for more than 150 years, is well-suited to grow Elephant House’s well-established consumer brand. The chairman of the John Keells Group, Krishan Balendra, declared, “We are pleased to announce the Elephant House brand’s entry into the Indian market. Our collaboration with Reliance Consumer Products Limited is a major step forward for our heritage brand and demonstrates our dedication to reaching out to new customer groups with our premium products. We are excited about the chance this collaboration presents to offer inventive and refreshing beverage options to satisfy the wide range of Indian consumers’ tastes.

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According to the release, the agreement between RCPL and Elephant House highlights a common dedication to quality and innovation, enabling both businesses to take advantage of synergies and increase their market presence. The goal of RCPL is to provide Indian customers with an extensive selection of internationally renowned brands and goods that are distinguished by their outstanding quality and affordability. Furthermore, RCPL is expanding its multi-channel operations quickly to reach a wider range of consumers in various areas.