Rajasthan Royals Announce NEOM as Principal Partner in a Landmark Two-Year Deal

The Saudi Arabian smart city project NEOM and Rajasthan Royals have partnered, with the latter being the lead partner in a significant two-year agreement. “Under the terms of the agreement, Rajasthan Royals will sport NEOM’s corporate brand logo on the chest of all official team clothing during India’s premier T20 cricket league in 2024 and 2025, thereby imprinting further awareness of NEOM on a wide global audience,” a company press release stated on Monday.

Built in Saudi Arabia’s northwest Tabuk Area, NEOM is charged as a naturally cognizant metropolitan improvement project. The’s task will likely turn into the country’s monetary motor, supporting business open doors, empowering development, and working on the overall way of life for its residents.

As per the press declaration, the coordinated effort happened because of a 2023 pilot task’s prosperity. “The current year’s drive denotes one more step in the right direction in NEOM’s obligation to supporting a truly dynamic and sound society,” said the official statement.

With the support of the Saudi Arabian Cricket Federation and the Rajasthan Royals, NEOM hopes to develop cricket opportunities through the relationship. As part of the agreement, NEOM plans to take advantage of chances for knowledge transfer, such as leadership training in cricket and an approved program for NEOM employees to develop as coaches.

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“NEOM’s commitment to establishing a foundation for the cricket ecosystem, along with its ongoing improvements to its cricket facilities, aligns with national-level efforts for the growth of the sport within the Kingdom,” it stated.

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