Sports
Puma India Signs Multi-Year Sponsorship Deal With Delhi Capitals for IPL and WPL Seasons
Puma India Signs Multi-Year Sponsorship Deal With Delhi Capitals for IPL and WPL Seasons
Puma India has said that Delhi Capitals will be its official kit partner ahead of the Women’s Premier League (WPL) and Indian Premier League (IPL) seasons. Through this relationship, the sports brand intends to make a bigger impression on the cricket scene.. Through this multi-year agreement, Puma will also be able to improve its engagement with the Delhi Capital fan base and reach a larger audience of sports enthusiasts in the area.The logistics company DP World will be joining Delhi Capitals as a sponsor, the team also announced on February 16.
The leading arm of the jerseys utilized by the Delhi Capitals ladies’ and men’s groups will bear the Puma emblem in recognition of their association with the attire brand. The timetable for IPL 2024 has not yet been uncovered, although the second season of the WPL is scheduled to start on February 23.
The Delhi Metro Rail route map is included into the jersey, which was inspired by the beating heart of the nation’s capital. The players’ uniform will feature athleisure, travel gear, training apparel, and accessories that all match the jersey’s style.The sports brand’s affiliation with Bengaluru Football Club further strengthens the long-standing alliance between Puma and Delhi Capital’s parent firm JSW.
Puma Expands Cricket Portfolio
“Delhi Capitals is beyond thrilled to partner with Puma for both our women’s and men’s squads,” stated Sukhvinder Singh, interim CEO of the team. We’ve always been a franchise that prioritises young cricket talent, so it seems sense that we would associate with a youth brand like Puma. We have no doubts that this collaboration, which begins with the next Women’s Premier League and Indian Premier League seasons, will be a huge success.
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“We are thrilled to partner with Delhi Capitals and begin our association with the young vibrant team,” stated Karthik Balagopalan, managing director of Puma India. Delhi is becoming known as a major draw for talented athletes, with a unique fan base that embodies the spirit and culture of the city. Puma has always supported cricket as a brand, and this partnership demonstrates our dedication to developing the game’s next generation of players as well as high-quality sports merchandise. We are here to advance cricket and cricket culture because we think the game has the ability to bring people together and inspire aspirations.”
