Business
playR Named Official Global Exclusive Merchandise Partner for 5 Premier IPL Teams
playR Named Official Global Exclusive Merchandise Partner for 5 Premier IPL Teams
In order to supply international products for the Chennai Super Kings, Mumbai Indians, Rajasthan Royals, and Punjab Kings starting in season 2023 and the Kolkata Knight Riders starting in season 2024, playR, a sports and lifestyle brand, has partnered with these teams. For the 2024 season, playR will also be the Punjab Kings’ outfit and clothing partner. PlayR offers a variety of gear, such as clothing, accessories, and lifestyle items, so that fans can show off their devotion to and support of their preferred IPL teams.
“We are thrilled to announce our association with the CSK, MI, RR, PBKS, and KKR and thank them for believing in us year after year,” stated Ravi Kukreja, Co-Founder of playR, Director iCOREts Private Limited, expressing his joy. Every team has a unique approach to connecting with its devoted fan base, and playR works hard to satisfy both domestic and foreign fans. We value the support of each and every team’s supporters.
From team-wear jerseys to fan apparel, cricket gear, fitness products, and accessory lines, playR aims to provide an almost endless array of products that a fan may use in their everyday lives all year long. Bravo to the Indian Premier League and its clubs for transforming a nearly nonexistent sports apparel business in the country.
“As we continue to grow globally, it is imperative to build a wide range of merchandise that fans will cherish to own,” a Mumbai Indians representative stated. We are delighted to collaborate with playR to cater to our existing and potential followers.”
The CEO of Chennai Super Kings Cricket Limited, Kasi Viswanathan, stated, “We are thrilled to have playR join our roster of official global merchandise partners. We are sure that with playR, we will be able to provide our hordes of fans high-quality, entertaining CSK gear that they can wear with pride.
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“We are extremely pleased to welcome playR as the Global Official Merchandise Partner,” said Punjab Kings CEO Satish Menon. After months of research and careful deliberation, we finally decided on playR because it aligns with our values and commitment to excellence. The fact that playR as a company already offers a range of apparel and cricket gear, recognizes our demands, and makes an effort to make sure our brand is seen on all platforms makes them an interesting choice.
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