Katrina Kaif Becomes Maldives Global Brand Ambassador Just Before PM Modi’s Visit – What Does It Mean for India-Maldives Ties?

Bollywood star Katrina Kaif has been chosen as the Global Brand Ambassador for the Maldives, a move that shines a spotlight on her fame and the warming ties between India and the island nation. Announced just weeks before Prime Minister Narendra Modi’s expected July visit, Kaif’s role aims to draw travelers to the Maldives’ sunny shores. Here’s why this matters and what’s next.

A Star for the Sunny Side

Kaif is now the face of the Maldives:

• The Maldives Marketing and Public Relations Corporation welcomed Kaif as the ambassador for the “Sunny Side of Life,” the nation’s tourism brand.
• Known for hit films and a global fanbase, Kaif will promote the islands’ beaches, resorts, and marine wonders to travelers worldwide.
• She said, “The Maldives is luxury and beauty combined—where calm meets elegance. I’m honored to share its charm with the world.”

Her star power is set to boost the Maldives’ appeal.

A Timely Partnership

The announcement has deeper meaning:

• Earlier in 2024, India-Maldives ties hit a low when Maldivian officials criticized Modi’s Lakshadweep tourism posts, causing a 33% drop in Indian visitors.
• After apologies and diplomatic efforts, relations improved, with Maldives President Mohamed Muizzu calling India a “closest ally.”
• Kaif’s role, announced on June 10, 2025, aligns with Modi’s planned July visit, signaling stronger bonds.

This move is as much about diplomacy as tourism.

Why Kaif Fits the Role

The Maldives sees Kaif as ideal:

• Ibrahim Shiuree, CEO of Visit Maldives, said, “Katrina’s vibrant energy and global reach make her perfect for our Sunny Side of Life, a five-time world-leading destination.”
• Her involvement kicks off the Summer Sale Campaign, offering deals to attract visitors from India, China, and Europe.
• The Maldives relies on tourism for its economy, and Kaif’s fame could bring more guests to its resorts.

Her influence is a game-changer for the islands.

How People Are Reacting

The news has sparked buzz:

• On X, fans posted, “Katrina in the Maldives? I’m booking my trip now.”
• Tourism experts shared, “This is a smart move to win back Indian travelers.”
• Others noted, “Kaif and Modi’s visit show India and the Maldives are back on track.”

The excitement reflects hope for tourism and ties.

The Bigger Picture

Kaif’s role has broader goals:

• It aims to rebuild trust with Indian tourists, who once flocked to the Maldives but shifted to rival destinations like Lakshadweep.
• The campaign will highlight luxury stays, diving, and eco-friendly travel, appealing to diverse markets.
• Modi’s visit could seal new deals, boosting cooperation beyond tourism, like trade and defense.

This partnership is a step toward shared growth.

What’s Coming Up

Kaif’s work is just starting:

• She’ll star in 2025 campaigns, from social media ads to travel expos, showcasing the Maldives’ beauty.
• Special offers will roll out, targeting families, honeymooners, and adventure seekers.
• With Modi’s visit looming, the Maldives hopes to cement its place as a top destination for Indians and beyond.

The islands are ready to shine.