Sports

JioCinema Unveils Exciting Campaign for TATA IPL 2024, Featuring MS Dhoni in a Captivating Double Role

Ahead of the 2024 season, JioCinema begun their marketing for what looks to be yet another thrilling edition of the TATA IPL as the excitement builds. Three commercial films are part of the campaign; the first includes MS Dhoni playing two roles. The three commercial films highlight how excited people are about viewing the TATA IPL on digital platforms. The ad is based on the observation that more Indians are choosing to watch live sports on digital platforms, such as JioCinema, where the TATA IPL set a record-breaking 449 million viewers last season.

MS Dhoni plays a unique dual part in the film, which was produced by Early Man Films and conceived by The Script Room. He is playing both his grandson and grandfather. The humorous tale of a grandson riveted to his phone screen during an intense TATA IPL match is depicted, along with the grandfather’s growing discomfort in his chest as he watches the same match on his phone.

Video Credit: Jio Cinema

JioCinema’s Exciting Campaign Unveils ‘Sab Yahaan, Aur Kahaan!’ for IPL

The slogan “Sab Yahaan, Aur Kahaan!” highlights how common it is to watch the TATA IPL on digital platforms and how JioCinema will always be the home of the largest T20 league in the world, free from restrictions on language, cost, or accessibility.

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For us, this is “a mandate,” as big agency directors put it, not merely a campaign. And what an insane mandate it was: from mastering the core concept of “Sab Yahaan, Aur Kahaan!” to closely collaborating with the JioCinema team to write several film scripts, to collaborating with the production team and seeing it through to completion, it has been a demanding and emotionally fulfilling experience, Ayyappan said. On March 22, 2024, TATA IPL 2024 will kick off on JioCinema with the southern derby between MS Dhoni’s Chennai Super Kings and Royal Challengers Bangalore.

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