Sports
IPL 2024 : Dream11, Mastercard, RuPay, PhonePe and More Compete For Sponsorship
IPL 2024 : Dream11, Mastercard, RuPay, PhonePe and More Compete For Sponsorship
Reports from individuals close to the situation stated that nine majpr companies had purchased the tender document for Indian Premier League (IPL) associate and special partner slots. Dream11, Ceat, Saudi Tourism, Aramco, Mastercard, RuPay, PhonePe, MyCircle11, and DP World are among the businesses that purchased the tender paper, according to a person with knowledge of the situation.Previous reports from sources suggest that cash-strapped Indian businesses who made waves during the IPL are no longer motivated by the adage “go big or go home,” which makes sense considering that many of them are barely making ends meet.
With 505 million TV viewers and 449 million digital media users in 2023, the Indian Premier League (IPL) is a popular event that many have avoided due to their bare wallets.
Many individuals have tried not to watch the Indian Premier League (IPL), which pulled in 505 million TV members and 449 million digital media watchers in 2023, due to their vacant wallets.
For the Indian Premeire League (IPL), the Board of Control for Cricket in India (BCCI) has set a combined base cost of Rs 2,700 crore for the six partner and three unique accomplice spaces.
Cost Breakdown and Bid Details for IPL Associate Partner Slots
Each of the six associate partner slots is said to have a basic price of Rs 65 crore annually for 74 matches, or Rs 325 crore over five years, as stated in the request for quotation (RFQ) document. For a period of five years, the total base fee for all six associate partner slots is Rs 1,950 crore.
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Furthermore, for 74 matches, the base fees for partnerships pertaining to the umpire, strategic timeout, orange and purple caps, and umpire are set at Rs 60 crore, Rs 50 crore, and Rs 40 crore annually, respectively. For a period of five years, the total base price for the three special partnership slots is fixed at Rs 750 crore.
The RFQ document is available for purchase until February 19; bids are necessary to be submitted by February 21.
