Entertainment

Sydney Sweeney Strategic Brilliance: Glen Powell on the Success of ‘Anyone But You’ Marketing Campaign

Glen Powell, who complimented his co-star for the box office success of their romantic comedy Anyone But You, said that Sydney Sweeney is a marketing genius. The actor complimented the Euphoria actress in a recent interview with The New York Times for her contribution to the film’s marketing plan; Sydney also functioned as the project’s executive producer under her Fifty-Fifty Films brand.

‘Sydney and I have a ton of effortless chemistry’

Fun and chemistry are two essential ingredients for a successful romantic comedy, according to Glen. People desire content that is off-screen, so sometimes you simply have to give it a little push. Sydney and I have a ton of fun together and have a ton of seamless connections. It worked well. Sydney is incredibly intelligent.

Sydney Sweeney says she ‘was on every call’

Sydney was the driving force behind the Anyone But You marketing campaign, which featured endearing pictures of herself and Glen from red carpet events as well as their flirtatious interviews. And the rumors got hotter when Glenn and his long-term girlfriend split up. The New York Times article stated that the “speculation played out… exactly as they intended.” Sydney said, “I was on every call,” in the same interview. I took part in the group texts. I was undoubtedly keeping the Sony marketing and distribution staff up at night with my never-ending ideas. Since the audience is ultimately responsible for creating the entire story, I wanted to make sure that we were actively engaging them in conversation while we promoted this movie.

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More about the film

According to a recent Variety article, Will Gluck’s romantic comedy Anyone But You has made over $200 million globally, making it the highest-grossing film in recent memory. The movie contributed to the rom-com comeback as well. The official synopsis for Anyone But You said: Bea and Ben have a great first date, but their passionate attraction cools down until they unexpectedly cross paths again at an Australian wedding. So they act like a couple, just like any two responsible adults would.