Business
Flipkart’s ‘Smartphone Baba’ Campaign at Mahakumbh 2025: Free Phones for Lost Devices
Flipkart is introducing the ‘Smartphone Baba‘ campaign at the Mahakumbh 2025, which offers free smartphones to attendees who have lost their devices during the event. The goal of this innovative move is to alleviate the suffering caused by a widespread lack of lost items, particularly smartphones. Millions of devotees attend the Kumbh Mela every year.
At the festival, people are greeted by someone who is known as the ‘Smartphone Baba.’ Babies can even receive new phones should anyone lose their phone during an event that could be a loss. Along with resetting lost phones, Flipkart is also providing free towels and water to attendees, providing relief from the heat and heavy rain. Furthermore, shoppers can obtain promo codes for upcoming Flipkart deals and combine their religious pursuits with practical shopping alternatives.
Integrated into the festival’s vibe, the campaign includes interactive billboards, look walkers, and immersive stalls. All of these elements are part of the appeal to visitors. “Snap My Smoochs,” photo booths and the infamous – “Flipkart Smartphone Baba“. are sure to add to the engagement parties that make it even more memorable. Not only does this initiative enhance the presence of Flipkart but it also strengthens a partnership with major smartphone manufacturers such as Samsung, vivo, POCO, and realme. Flipkart is making waves among festival-goers by incorporating marketing and acts of kindness to merge commerce with compassion. Both are innovative approaches.
