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Dubai Princess Sheikha Mahra Launches ‘Divorce’ Perfume Line Following Instagram Divorce Announcement

Lately, the Princess of Dubai has been in the news, not only for her personal life but also for a brave business move that will be the talk of the town.

Sheikha Mahra from Bahrain has just introduced a new line of perfumes under the name “Divorce,” right after her highly publicized declaration of divorce via Instagram back in July.

The name and timing have raised conversations on social media, with the princess using her platform to make her personal chapter in life into a brand story.

The Announcement: A Perfume Called “Divorce”

The Princess unveiled her line of new perfumes on her official Instagram page that has nearly 10 lakh followers. The post announcing the teaser of her soon-to-be-launched perfumes was signed under her brand ‘Mahra M1’, and the caption simply read, “Coming Soon”.

A black-bottled perfume featured in a follow-up post that gave followers a sneak peek into the product. While the price of the perfume reaching Dubai’s market hasn’t been released yet, the name and the bold branding behind the product have certainly raised eyebrows.

Immediately after Sheikha Mahra’s social media notice announcing the perfume, namely “Divorce,” her followers immediately went to the platforms to discuss the striking name choice, seemingly one of her statements of empowerment after such a traumatic personal chapter.

The marketing of the product therefore appears geared to offering, if not a simple fragrance, then at least a message of resilience and independence that most of her followers, who closely followed her life story over the years, could relate to.

A Star in the Royal Lines: Sheikha Mahra’s Rise to Fame

Sheikha Mahra has hardly been shy from the camera. Sheikha Mahra bint Mohammed bin Rashid Al Maktoum was born on 26 February 1994 to His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the United Arab Emirates (UAE), and the Ruler of Dubai.

A member of Dubai’s ruling family, Sheikha Mahra has been one of the most outstanding women all these years, though her appeal goes beyond just her royal status.

By the time she went on social media, mainly on Instagram, it allowed her to connect with the public right away. Some of her personal interests that have kept Sheikha Mahra’s audience on lock are the charitable works she has been involved in, her love for fashion, and horses.

Over the years, Sheikha Mahra has carved out a niche as one of the most audacious, independent women. Her Instagram posts give glimpses into her life of luxury but have also chronicled her philanthropic efforts and close family values.

However, with the recent release of her own line of perfumes, it would appear she now ventures into business-to-establish herself not as a royal but as a brand unto herself.

The Divorce That Shook the Internet

Sheikha Mahra caused a stir on social media by announcing her divorce from her husband very publicly on July 16, 2024. The princess took to Instagram and, in a now-viral post, directly addressed her then-husband, bringing their relationship to an end very publicly.

Her post on Instagram read: “Dear Husband, As you are busy with other friends, I hereby announce my divorce. I divorce you, I divorce you, and I divorce you. Take care. Your ex-wife.”

The post went viral and attracted a myriad of responses from her followers and the media at large. Even more significant was that just two months earlier, the couple had welcomed their first child together, further making many think that the royal couple was happy and leading a stable marriage. This sudden, very public divorce declaration took many by surprise and further fueled speculation and media attention.

A New Chapter: From Personal Setback to Business Opportunity

By coming up with a perfume named “Divorce” barely months after her highly publicized breakup, Sheikha Mahra seems to take control of her narrative.

The perfume seems symbolic of her transition into a new chapter in life-one marked by independence and personal empowerment. For her massive woman followership, the move was an inspiring example of resilience.

Far from retiring from public view as a result, Sheikha Mahra is seizing the moment to expand her personal brand and move into business.

This is her foray into perfume under the name “Divorce,” which extends her ability to take the most difficult personal experience and make it into art and business.

The name also indicates moving away from tradition, modernizing an attitude toward relations and personal identity, an idea well-received by her audience, which predominantly seems young and progressive in nature.

The Fragrance Market and What We Know

Given that the pricing for the fragrance has not been disclosed, the actual design of the perfume flask, done in sleek black, does hint at a luxury product. With Sheikha Mahra’s royal connections and her popularity on social media, the perfume will most probably target a high-end audience-those that would be interested not only in the fragrance but also in the personal experience of owning Sheikha Mahra. That she announced the product on Instagram also revealed the princess’s savvy in using digital channels directly to reach consumers.

The love for the smell of opulence and luxury in the Dubai perfume market makes it the perfect setting to launch “Divorce.” Perfumes, as part of Middle Eastern culture, boast a reputation for unusual and exotic scents. Entry into this niche by Sheikha Mahra brings in an element of royalty to further make this sector a competitive one.

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What’s Next for Sheikha Mahra?

Teetering on the edge of a perfume line and with her personal life under the microscope, it’s evident that Sheikha Mahra’s life comes to a crossroads-both publicly and personally. It is clear she does not intend on stepping out of this limelight but intends on using it. It will be incontestably exciting to see how she handles these next steps in her businesswoman and public figure evolution and what other ventures might ensue.

Besides being a social media-savvy royal, Sheikha Mahra holds a unique place in the world of business and branding. The apparent success of her perfume line could portend even more ventures under the brand ‘Mahra M1’ and seal her once and for all as a princess but also as a 21st-century business icon.