DD News Launches “Saffronization” Debate and Reveals New Logo

DD News Launches “Saffronization” Debate and Reveals New Logo

Just 48 hours after its debut, the new logo of the state-run Doordarshan news station, DD News, has prompted discussion. The new logo for DD News is orange, replacing the previous one, which was ruby red.

Since the news broadcaster changed its logo, opposition parties have criticized it, claiming that Doordarshan is being “saffronized.”

As per the Indian Express report, which featured the CEO, Gaurav Dwivedi, the broadcaster stated that the new logo just signifies a shift in the visual style.

Opposition party leaders, nevertheless, questioned why the new emblem was unveiled so soon before the Lok Sabha elections.

On Tuesday night, DD News revealed the new logo through its official handle on social networking platform X.

We’ve taken on a new persona, but our principles don’t change. Prepare yourself for an unparalleled news experience. Discover the latest edition of DD News! A video showcasing their new logo was shared by DD News on their official X handle.

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Sircar went on, “I think this is against the Model Code of Conduct,” raising concerns about the change’s timeliness.

“It is using a specific colour, representing a specific religion, over the apparatus that is funded by the state.” A network, a machinery that is meant to be impartial and detached,” he continued.