Business

Home Delivery of Liquor Through Swiggy, BigBasket, and Zomato May Soon Be a Reality

Low-alcohol beverages including beer, wine, and liqueurs may soon be delivered by apps like Swiggy, BigBasket, and Zomato, along with liquor. Industry insiders quoted in the News Agency claim that states looking into such pilot programs include New Delhi, Karnataka, Haryana, Punjab, Tamil Nadu, Goa, and Kerala. The executives claim the decision’s advantages and disadvantages are being considered by the authorities. Alcohol can currently be delivered to homes in West Bengal and Odisha.

“This is to cater to a growing expat population especially in larger cities, changing profiles of consumers who perceive moderate alcohol-content spirits as recreational drinking along with meals, and women and senior citizens who have flagged buying from traditional liquor vends and shop-front experiences as unpleasant,” a senior executive stated in the report.

Online models guarantee age verification, complete transaction records, and limit adherence. According to Dinker Vashisht, vice-president of corporate relations at Swiggy, “In addition, online tech stacks synchronize with regulatory and excise requirements, ensuring adherence to timings, dry days, and zonal delivery guardrails.”

During the Covid-19 lockdowns in Maharashtra, Jharkhand, Chhattisgarh, and Assam, wine supplies were temporarily permitted, though with limitations. Online delivery have reportedly increased sales in West Bengal and Odisha by 20–30%, according to executives in the retail sector.

Also Read: Reliance Jio IPO Expected in 2025 with $112 Billion Valuation, Says Jefferies

The CEO of The Beer Cafe, Rahul Singh, stated that states may “ensure responsible and regulated alcohol distribution while enhancing consumer convenience, driving economic growth, and aligning with global trends by enabling online home deliveries of liquor.”