Sports

We adore the IPL as much as fans do because it is an emotion: Rishabh Pant

Mumbai, Walk 4th, 2024: As the expectation builds for India’s most anticipated cricket exhibition, Star Sports, the official TV broadcaster of IPL 2024, has propelled an “ode to IPL fandom and its different expressions” in its campaign for the 17th season of the competition. Motivated by real-life fan stories, minutes seen on social media, and genuine occasions of fandom, the campaign brings lively minutes of harmony that unleash plenty of assorted emotions.

It celebrates the thought of “better together” by speaking to different bunches of fans whose encounters with IPL 2024 and feelings connected to players, matches, and coordinate circumstances are lifted when they observe together. The film highlights four IPL captains and Star Sports ‘Believe’ envoys—Rishabh Gasp, Hardik Pandya, KL Rahul, and Shreyas Iyer—speaking to different fans in totally different circumstances, each speaking to diverse feelings that take over when one encounters key minutes of the recreations in groups.

The fleeting changes in fans’ identities are a genuine representation of the passionate roller-coasters that IPL 2024 guarantees to be. Rishabh ‘Gabroo’ Pant’s group sheds its “macho personality” and tears up with feelings; Hardik ‘Corporate’ Pandya and his group disregard they are in a meeting room with remote clients and break into a move to celebrate; KL ‘Padhakoo’ Rahul and his ponder circle drop their books and let their interests fly when an umpiring choice goes against them; Shreyas ‘Good boy’ Iyer drops his accommodation around his family and rebels against his father-in-law.

The secrets and BTS clips encompassing the campaign have been making waves on social media and have included expectations. It’ll be released in different dialects, including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, and Malayalam, to resound with fans in India. Star Sports ‘Believe’ Envoy, Hardik Pandya, said, “I’m excited to have taken part in the ‘Ajab Rang Dikhega’ campaign. Playing the part of a fan within the campaign brought back recollections of me being a fan, celebrating joyfully with companions and family when feelings take over amid paramount victories.”

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Star Sports ‘Believe’ Minister, Hardik Pandya, said, “I’m excited to have taken part in the ‘Ajab Rang Dikhega’ campaign. Playing the part of a fan within the campaign brought back recollections of me being a fan, celebrating cheerfully with companions and family when feelings take over amid paramount victories.” “As a ‘Believe’ Envoy, it is an honor to be a part of the ‘Ajab Rang Dikhega’ campaign. IPL is a feeling, and we adore it as much as the fans do. Through the unused campaign, we celebrate the one-of-a kind community encounters that IPL brings out across the nation, making it a genuinely extraordinary encounter. I’m thankful for the adoration showered by fans, and I’m looking forward to IPL 2024,” includes Rishabh Pant.

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